2024/12/24 I conducted a quick organic search audit of Xapo Bank. Here's what I found:
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ℹ️ Disclaimer: This is a business case study that was not commissioned or conducted by Xapo Bank and was performed independently.
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🔭 Summary
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🏆
Xapo Bank isn’t capturing enough non-branded search traffic, limiting growth.
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Big Opportunity
Ranking for high-intent crypto-banking terms (e.g., “Bitcoin bank,” “Crypto banking app”) and optimizing for AI-driven searches can drive significant visibility and new customer acquisition.
Key Observations
- Mostly Branded Traffic
Constrains discovery by new audiences.
- Technical Gaps
Duplicate content, missing canonicals, slow speed—fixes can quickly boost rankings.
- Solid Domain Authority (1.7K+ Referring Domains)
Indicates potential to compete with top players.
Recommendations
- Content Overhaul & Expansion
Target key crypto-banking keywords and user intent.
- AI Visibility
Use schema markup and AI-focused content to appear in ChatGPT/Google Bard results.
- Technical Improvements
Resolve duplication, add canonicals, optimize page load times.
- Backlink Strategy
Acquire finance/crypto-themed links to reinforce domain authority.
- Continuous Iteration
Launch, measure, and refine organic search tactics guided by a yearly strategy.
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💫
These steps allow Xapo Bank to capture more of the crypto-banking market and expand its revenue.
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📢 Brand Awareness
🚦 Traffic
📁 Content
🔧 Tech
📢 Authority
📏 CRO
🗺️ Strategy
🎁 Resources
🦸🏻♂️ Stefan Delaunay